What Drives Consumers' Purchasing Behavior of Petrol Car Engine Oil?

What Drives Consumers' Purchasing Behavior of Petrol Car Engine Oil?

In order to survive and also to stay ahead of the competition, clearer understanding of the current factors that influence the engine oil purchasing factors is necessary;

We have two main factors; marketing mix and consumer characteristics, does have a factors were tested to see if they were valid and had a correlation with the actual purchasing actions.

The Prominent factors influencing the purchasing behavior came out to be "Value for Money", "Level of Consumers" Direct Accessibility of Contact", "Adventurous" and "Social Acceptance".

All of these factors portrayed correlations with the actual engine oil purchasing behavior except for the "Value for Money" aspect.

In nutshell, at the end of the present study(2009) in United States of America:

1 - Value for money is NOT related to the actual purchasing action.

2- Consumers' direct accessibility or contact i positively related to the actual purchasing action.

3- Social acceptance is positively related to the actual purchasing action.

4- Adventurous character of consumer is positively related to the actual purchasing action.